When it comes to promoting an article, product, or simply extending the brand image, the company is presented with different options. Two marketing strategies that are working very well now include sending advertising through social networks or SMS to our mobile devices.
The use of Bulk SMS in Noida is more than widespread, and that is why we hope that communicating with these businesses is as easy as communicating with our friends or family. How do companies that offer digital services meet the demands of their users and ensure an optimal customer experience? SMS plays an important role. In this article, we will see how Bulk SMS improves the customer experience in digital services.
A little over ten years ago, we were used to receiving SMS non-stop, but now they are rather rare. In such a way that if we receive a notification through, for example, Twitter, it will not seem too interesting. We may not even read it. However, if we have an SMS in our inbox, we will read it immediately. Although we know that it is advertising, at least we will be interested in not being as massive as the messages on social networks. About 40% of messages on social networks are not read, unlike SMS, in which this value is only 0.2%.
SMS has a 98% open rate and is used for multiple purposes. Digital services are one of the main markets to benefit from Bulk SMS in Noida, and here is why.
One more level of security
Anyone who wants to use a digital service has to register first. Suppose you add the sending of a Unique Password by SMS during the registration process (or later: the login). In that case, you can easily verify if the phone number that the user has added is active and if it is the one used by the person to who you are creating an account.
Send notifications
The user can enable push or SMS notifications to receive discounts and updates from the corporate, banks and much more. This, combined with an app that offers a bonus store with loyalty points for discounts, takes the customer experience to a whole new level: the user's mobile phone is used for customer retention.
Make your customer feel special and valued every step of the way.
Five billion people around the world can send and receive SMS. 90% of SMS are read in 3 minutes, and SMS is a perfect way to communicate with your customers at every stage of the process.
Scope
One of the first points that we are going to analyze is the scope. Assuming that we have the same number of followers on Twitter as in our contact list, we will do the analysis.
In principle, it seems that the social network is winning. We rarely share an SMS that reaches us on our mobile phone, and much less if it is advertising. However, sometimes we have shared a promotion that has reached us on social networks, such as Facebook or Twitter.
If, for example, we send our campaign to 10,000 people, and 10 of them share it, we will expand our reach considerably.
The problem with social networks is overcrowding: a message on them has a life expectancy of about 18-20 minutes. That is to say, he can die before his objective is fulfilled, so that interesting scope will be nothing when that time passes. Things change with Bulk SMS in Noida. The message will always be waiting for the user on their mobile when they want to read it, and it will not disappear over time unless it is manually deleted.
Certain promotion systems, such as Facebook Ads or Twitter Ads, will have to be used to achieve certain diffusion. Although the cost of an SMS can be significant from the outset, in the long run, it can be much more profitable than investing in campaigns from previous platforms.
Considering the percentage of opening an SMS, we are talking about an investment that will not take long to recover. If you have to choose between Bulk SMS in Noida or social networks with these keys, we recommend that you bet on the first option.
Nimbus IT Solutions connects businesses with mobile phones around the world. More than 20,000 clients looking to improve their marketing, sales, and service strategy, our services are used; In short, providing an exceptional customer experience.